The Importance of Domain Age for SEO
Your website's domain age can have a very strong impact on the overall performance of your website in the search engines. Domains which have been registered for extended periods of time are not considered as a temporary spam and their chances of getting a better page rank increases simultaneously. Now, the question running inside your minds would be how can domain age be a sound indicator of relevance as well as quality? Isn’t it! As soon as a domain is registered, quality content does not start pouring in. It takes years to establish a strong web presence and make others believe that you are doing a good business.
It is very easy to differentiate a legitimate domain with an illegitimate domain. First of all, a legitimate domain is paid for several years in advance. At the same time, illegitimate domains are rarely used for more than a year. So, when you are looking to purchase a new domain name, bear in mind the importance of domain age as it will help you in the long run. Purchasing pre-owned domain names can help you avoid the sandbox effect. Also, be sure to make purchase from a trusted website. If you intend your website to be around for a long time, then make your purchase accordingly in the sense register your domain for as long in the future as it is feasible.
When it comes to marketing as well as SEO, domain age deserves a special regard. It would not be wrong to say that spammers purchase and drop domains, so logically speaking spamming websites have newly registered domain names and it gives an indication to major search engines that a particular site should never be ranked high. Basically, we consider two main things in the age of a domain name. One is the age of the website and the other one is the length of the time a domain has been registered. Also you can find out when a particular domain was created. All you have to do is go to http://whois.net and just enter the name in the search field. Created date will show you the birthday of the domain while expiration date shows when the registration will lapse and the domain name will be deleted. Even though you cannot change the age of a domain, but can definitely extend the expiration date. This is possible when you purchase the domain and pay up to 10 years in advance. This will indicate all the search engines that you wish to stay here for long.
If you have an established business and plans to function for the foreseeable future, there is absolutely no harm paying for 10 years in advance. So even if there is a small SEO benefit, it will be worth the investment. It would certainly not be wrong to say that no matter how much money you have spent on web designing and content, little negligence on the importance of domain age can make you suffer losses too.